The purpose of the website is to sell organic, low-waste, and effective bath, body, and skin care products. The brand promises to sell products crafted with safe formulas, sustainable packaging, and beautiful design at a fair price. It is a brand committed to making healthier, more informed choices easy and accessible to all. The goal was to create a user-friendly website with a responsive format that was easy to navigate. Maintaining a clean, minimal aesthetic with words communicating what the brand stands for relates a sense of trust to the consumer. Keeping things simple in the website was key to reflect the freshness of the products being sold.