The poster embodies the anticipation of a circus show about to start. Like a circus is exciting and engaging, the poster is eye-catching and invites the viewer to attend and connect with the audience in person. The viewer’s attention is captured with the call to action “Come One, Come All.” The best way to incorporate visual art with graphic design was to create illustrated graphics for the poster that would accompany the information. This campaign identity raises awareness, communicates key dates, times, and locations for participation.