Typographic explorations were used to create multiple iterations that eventually led to the final posters. Visiting Balboa Park to take photographs led to conversions into bitmaps in Adobe Photoshop. Layering bitmaps, using harmonious color palettes, and arranging all elements with a modular grid were key in the design process. From start to finish, each phase dealt with differing versions of scale, weight, and spacing of the typography to create posters.